(NYSE: VCI) is a leading media and marketing services company
delivering a world of value through our
RedPlum media that
reaches consumers how, when and where they want. We offer the
only blended media solution in the industry and deliver value in
the places consumers regularly look – the mailbox, newspaper,
online and in-store. No other media company integrates programs
across all these value touch points.We make advertising dollars go far with our unparalleled
reach and superior targeting at the national or local level.
Direct Mail Wrap serves up 40% ROI for Casual Dining
To grab attention for a holiday promotion, client chose the
Direct Mail Wrap to run ads with coupons, generating an
astounding overall ROI. See details…
COLUMBIA, MD –
A new marketing study from the customer relationship
marketing agency Merkle, Inc. shows that integrating email with
direct mail in a company’s marketing programs will improve
overall return on investment (ROI).
Integrated direct mail/email marketing programs do bring
benefits on both sides of the ROI equation, costs and revenue.
In contrast, email only or direct mail only campaigns done in
isolation are less efficient.
Our Co-op FSI aligns the distribution of newspaper, mail and
digital promotions, providing you with a more efficient market
list by targeting newspapers that optimize reach and redemption